So what does that mean to the small business? You have to make sure that your website is adapted to mobile. You are missing many opportunities if your website isn’t mobile compatible. Furthermore, your rankings suffer if your website is not mobile friendly as a recent release by Google in March of 2016 suggests. Businesses should be mindful if they are running an SEO campaign in that it will not get the results desired if their website is not mobile friendly.
All growth in internet usage is in mobile, however most people are still using a laptop or desktop in order to purchase items via E-commerce sites.
With all this information, it is imperative for E-commerce and all websites to be mobile friendly. For the E-commerce site it is much more important as the vitality of the business depends on it. Meaning you have be seen and ranked higher in the search engines to create more sales.
Hiring a digital marketing agency that understands what it entails to create a mobile friendly site is key to the startup. If you have an existing website, you should consult with an agency to determine what changes need to be made in order to convert to a mobile friendly site that will not affect any marketing campaigns (SEO, PPC, SEM, Online Reputation Management) that you have going presently. Falcon Consulting & Marketing is a digital marketing agency based in New York City that assists businesses one at a time with these needs.
Visit us at www.falconconsultingandmarketing.com
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