As an New York City Search Engine Optimization expert we are often asked, “How can we integrate both of them and how are they related?”
The answer is clearly one answer for both questions. That is both are related in that they are content marketing techniques. Posting unique, high quality, optimized-for-search-engines content is one of the keys in both SEO and social media strategy elements. As a jumping off point for your marketing, here is where we believe you can increase your SEO results by working diligently on your Social Media Marketing:
Build and Grow Your Social Media Following
The search engines look at your social media following to increase your Domain Authority. Simply if you have more followers than your competitors, your will get an uptick in Domain Authority increasing your rankings.
In order to build and grow your following base, you simply need to:
Try to post engaging and relevant content to your followers. It is important that you attempt to post regularly. We advise to try to maintain a schedule on posting. Say for instance if you have free time on Wednesdays and Thursdays before lunch every week then that should be the time that you should post. Maintain that schedule. It is also important to communicate to your audience when they ask you questions and maintain high levels of customer service. Also, a simple tool you can use is post polls for your audience to answer to keep them engaged with your brand.
Try to post engaging and relevant content to your followers. It is important that you attempt to post regularly. We advise to try to maintain a schedule on posting. Say for instance if you have free time on Wednesdays and Thursdays before lunch every week then that should be the time that you should post. Maintain that schedule. It is also important to communicate to your audience when they ask you questions and maintain high levels of customer service. Also, a simple tool you can use is post polls for your audience to answer to keep them engaged with your brand.
What you should not do under no circumstances is pay for likes. Google has been penalizing businesses that have been doing this. Once you are penalized it is really difficult to correct the problem. As an established New York City digital marketing agency that focuses on SEO, we do not do this at all.
Share your content to all your social media avenues
Sharing content creates a high domain authority backlink from say a Google plus or Facebook back to your website. By people thereafter sharing your backlinks, it will give your website a higher domain authority and your keywords will rank higher.
Remain consistent and maintain your stamina!!!
Nothing can be done is the short term. You have to remain vigilant in your marketing campaign and that is the only way you will see consistent verifiable results. If you do it with all your social media platforms you will definitely see results in your rankings increase and your strategies will align more easily.
If you do not believe that you can afford the time to align your social media campaign to your search engine optimization, then you should hire a professional digital marketing agency like Falcon Consulting & Marketing to guide you through it. Digital marketing agencies like ours have the resources and tools to help you reach your goals in increasing leads and revenue.
https://falconconsultingandmarketing.com/using-social-media-to-increase-seo-results/Visit us at www.falconconsultingandmarketing.com
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