Audit Reports of Website Improves Effectiveness of SEO

Much in the same way we go to an accountant to audit our accounts and determine our financial welfare, the same can be said to do an Audit report regularly on your website.  SEO (Search Engine Optimization)  needs are constantly changing as the Google, Yahoo and Bing algorithms evolve and shift. It is easy to get complacent and fall behind your competitors this way. An annual SEO audit can help keep your website maintain its effectiveness, remain current and avoid negative ramifications of algorithm changes that may put you in conflict with the search engines and get your penalized.  Once your website gets penalized, it is very difficult to fix the issues and get site to rank again.

For many small to medium sized companies, audit reports will give you important information as to how your website is performing and you will be able to focus on of improvement. For more complex websites or if you have been penalized by the search engines, you will have to use automated tools in a more extensive audit. Tools-based audits are designed to provide data that can be used to make impactful changes to your website.

The most important focus should be making sure that when you get the audit report you are able to interpret it.  Not being able to interpret it or a misinterprentation can be worse than not having an audit report.  If you are not familiar with audit reports or need assistance interpreting it, Falcon Consulting & Marketing are experts and Audit Reports.  We understand the rules and changes to SEO and will work with you in identifying the issues in your site and how we can use the audit report to increase more visitors and revenue for your company.

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