Why Social Media Marketing is a Tremendous Tool to Generate Business

Businesses today are realizing that it is not enough to have a beautiful interactive website. You need a social media presence in order to keep engaged with your customers and prospects. Social Media is a group of mediated tools that allow people, organizations, groups, and businesses to communicate with one another through the exchange of information, interests, ideas, and pictures.

Social media works in two great ways for your business.  For one, it has now become the go-to word of mouth tool.  In fact, a business’s reputation can be directly affected by what is being said of them by people following them online.  Because of the anonymity of posts, companies are either getting honest opinions or are being stalked by people that have an agenda.  If is important to monitor what is being said and respond to negative comments being said of your company.  It is always a good idea to show that your company is responsive to complaints or suggestions.  Your brand will only become more familiar and friendly once you implement this strategy online.

Social media is often an exact reflection of what people are thinking in the real world as well.  The reason this is the way is because a large majority of people are now spending time on social media and it has become the fabric of our culture.  Because of this, businesses need to be responsive to what is going on there.  It is how we will be connecting with people for some time.

Social media is also terrific for improving your SEO. This is because Google searches for signs of authority.  Google looks at social shares, comments, likes and traffic. Being higher on the google searches and providing people alternative ways to find your business besides your website will bring more people asking for your services. A social media presence gives you another way to engage with your audience and build relationships. You’re not only more available to them through messages but also through posts, reviews, and tweets.

Engaging with your followers brings you a whole new light to your market. You will grow a better understanding of who your customers are and what they want. Even large corporations are taking advantage of social media.  That is because they appreciate the immediate feedback from their customers and can respond quicker to complaints.  Large corporations have hired an entire digital marketing staff to not only market their products but to also respond to their customers and troubleshoot problems with products immediately.

Building your social media presence should be done intuitively and straightforward.  It should reflect the values of your company and brand.  By being authentic it will not only help you in your ranking and SEO but also will allow you to build long term relationship with your clients that will generate business for you on a recurring basis.

Building a social media presence takes time and effort.  If you or your company do not have the resources or manpower to work on your social media then hiring a digital marketing agency would be a great idea.  Falcon Consulting & Marketing is a digital marketing agency located in New York City that can assist.  We help small and medium sized businesses with not only putting up post but also engaging your customers with content that will be SEO friendly.

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