When deciding to open up your own e-commerce site, you have to decide how to generate more traffic in order to justify purchasing the products or material in order to make the items you are selling. People have to be able to find your site and then be able to convert the visit by purchasing something from it. The main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO).
Search Engine Optimization changes over time and you must understand and implemen SEO techniques that will assist search engines like Google and Bing better crawl and index the content on your site. This means your website and product pages are more likely to show up when users search keywords relevant to your online store. If you are more savvy of how to increase your visibility or not, here are three tested tips to increase your online visibility and increase your sales.
1 Keywords- Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. You should use Google Adwords in order to determine what keywords are valuable and what generates traffic. Google also has a tool to measure the keywords. When researching, you will notice that there may be really competitive keywords. In your strategy you can decide to focus on the lesser competitive keywords while building over time on the pricier competitive keywords. Eventually and over time with some work you will attain your goal of ranking higher with competitive keywords.
2. Use Unique Meta Description- These are the probably the most important tags on your website. Make sure that your titles accurately describe the product/page and that Meta Description is a description of what’s on your page.The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Try to have your description be between 150-160 characters. Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs (Search Engine Result Pages).
3. Write Great Content using keywords- Content may be the most important aspect in ranking higher in the search engines. You want to create content using the keywords that your a focusing on, the actual search terms people are using, so you can produce content that effectively would point people toward your product. Try to use the keywords naturally in your website. Incorporating your keywords into your content sometimes seems like a no-brainer but it does get taken for granted if the material being written is too technical. Try to make it simple for the reader.
By using these techniques, you will be able to increase revenue in your e-commerce site. Hiring a professional to assist with your marketing can be a good idea if you are manufacturing your product and there is a need to invest time in that aspect. Should that be the case feel free to contact Falcon Consulting & Marketing at sales@falconconsultingandmarketing.com or 855-445-9530. We are a digital marketing agency located in New York City assisting businesses achieve their goals one client at a time.
Visit us at www.falconconsultingandmarketing.com
No comments:
Post a Comment