What is the gist of Yelp?
Yelp uses a 5-star rating system in which registered users can review businesses. Also, in order for your business to receive Yelp reviews your business must be first listed on the site. Sit down for a couple of minutes and take the time to claim your listing. Once you have claimed your business, you can put up your listing. There are plenty of features that you can add onto your listing. It includes uploading your photos, add a detailed description, and make sure your business information is always up to date. Try to put up photos as the consumer loves to interact with the business online and once they are able to see your business from the inside, they are much more inclined to spend dollars with you.
Responding to Reviews and the Cautions of saying negative things about Customers
As soon as your listing is up, with your photos and profile description, you will now be able to communicate with the consumer and respond to their reviews. You have two options when it comes to the response. You can either respond publicly or privately. Public comments are great when there are positive reviews. It shows that you are aware of what customers are saying about your business and appreciate the feedback. With respect to negative reviews, it is probably best to say little publicly and attempt to respond privately with concerns from former patrons of your establishment. If you are inclined to respond to a negative review publicly you should try to communicate that you are aware of their problem and would immediately attempt to rectify the situation. Also a response on a negative review should be done to clarify any inaccuracies to the comment. Once again, this shows that you are very responsive to customer concerns. Present and future customers will see your level of engagement and will appreciate it in the long run. Public comments can be seen directly below the Yelper’s review, whereas private messages are sent only to the Yelper, like an email.
Stickers, Deals & Gift Certificates important to promoting yourself to future customers
Yelp stickers are great for promoting Yelp reviews without actually having to ask your customers to post their feedback. Yelp has two different stickers which you can display prominently and proudly on your door or window, “Find Us on Yelp” and “People Love Us on Yelp.” “People Love Us on Yelp” is a sticker along with a letter of recommendation from Yelp’s founders. The stickers are sent out once a year to businesses that qualify based on their history and rating on Yelp. A Deal is giving a discount or something free drink with a Yelp Check In. Both Deals and Gift Certificates are free to set up, and only cost a percentage of the sale if they are purchased. Yelp does however collect payment from the purchaser and retains a share of the purchase (30% for deals, 10% for gift certificates). The remainder is paid to you each month.
Being proactive on your yelp account will save you money and headaches in the long run. You will be able to combat negative reviews quickly and show your customers that their opinions are important to you. If you have any questions about Yelp reviews or Reputation Management please feel free to contact Falcon Consulting & Marketing. We are a New York City based digital marketing agency assisting small businesses one client at a time.
Visit us at www.falconconsultingandmarketing.com
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