Google+ and 5 tips to increasing your Search Engine Optimization (SEO) rankings

It is certainly no secret that to rank high and gain more visibility online, you should use all the avenues available to get your message out there.  Plenty of businesses fail to use one marketing item that is right at their fingertips whenever they open their browser.  That is Google+, which is considered the third most popular social network in the world. When you are starting a Search Engine Optimization (SEO) campaign, it is necessary for you to use this network.  With the name like Google behind it, it certainly doesn’t hurt to use it.  It is also not enough just to set up a Business Page and integrate it with other Google properties to achieve top results in local search. You must maintain the page and use it to interact and build brand awareness across the web. The following are some quick tips to gain followers and enhance your page’s engagement:

• Post updates frequently and keep your profile fresh. Users are more likely to engage with a page that is up to date, active and complete. Use hashtags related to the topic you are posting about for better people to find you more easily.
• Add influential people and pages to your circles. An important key to building your following is to engage and interact with other personal and business profiles by commenting, sharing and +1’ing their relevant content as many will often reciprocate these actions. It is important to engage with people that are in your local market if your company is more localized.   For instance a contractor in New York City should try to engage with local businesses and leaders in the area that his business is located.
• You can encourage your website’s visitors to visit your Business Page by embedding the Google+ badge on your site. This allows your site visitors to directly engage with your page, consolidating +1’s from your website and your Business Page.
• Write good content.  Good content will make people engage more easily and you will gain followers quickly.
• Remain active and consistent.  The key here is to be persistent. You have to remember that gaining traction takes time so you have to maintain putting up good content and engage your followers.
  Should you have any questions or need help with your SEO campaign you can contact Falcon Consulting & Marketing and we can help you get on your way to tremendous increase visibility. We are a digital marketing agency located in New York City assisting small businesses one client at a time.
• https://falconconsultingandmarketing.com/google-and-5-tips-to-increasing-your-search-engine-optimization-seo-rankings/

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