Google Penguin 4.0 Update. How will it affect your SEO campaign?

Google’s 6th revision to Penguin has not come and is called Penguin 4.0.  On September 23, 2016, Google rolled out it’s latest edition.  This is what was released by them via their Webmaster Central Blog:

Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update.

After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages. Here are the key changes you’ll see, which were also among webmasters’ top requests to us:

• Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.
• Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

The web has significantly changed over the years, but as we said in our original post, webmasters should be free to focus on creating amazing, compelling websites. It’s also important to remember that updates like Penguin are just one of more than 200 signals we use to determine rank.

So what does that mean for the small business owner or SEO practitioner?

1.  Beware of black hat link building tactics- using services in order to link build should be cautioned.  Although we are not certain how it will negatively affect your site, we do know that it is real time so therefore you will see the results pretty quickly.  At the end of the day it will be very difficult to change the negative status and penalties of using these methods.
2. Google Penguin now impacts all levels like domain, folders, pages and probably also keywords and keyword groups. So anything that goes into the organic rankings will now be affected by the Penguin algorithm on a granular level.
3. Content and data-driven analysis along with knowledge in order to amplify to a targeted audience via multiple channels; social media, paid search, digital PR will be key.  You have to become more of a marketer instead of relying of tricks.
4. Write better!!  Content will become more important.  You have to be able to analyze your subjects and give more value via research driven content that the audience will find unique and useful.  Once you are able to get accustomed to writing in this fashion the better.

Google 4.0 will reduce the idea of using black hat methods and using internet marketing companies that use template boring material that just attempts to hit keywords instead of giving their customers value by writing great content.  Google Penguin 4.0 may become great for the client as it will make companies providing SEO services draft and post better articles in the small business owner’s niche market.

Falcon Consulting & Marketing have always used professional writers to draft articles that have complied with Penguin 4.0.  It has always been our policy to not just hit the appropriate keywords but to make sure that the material is worthy to be posted on behalf of a client.  We are a digital marketing agency located in New York City assisting small businesses one client at a time.   We are positioned to help many companies achieved their goals and comply with Google Penguin 4.0.

https://falconconsultingandmarketing.com/google-penguin-4-0-update-know/

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