What is PPC and How Can It Help Your Company Grow

If you are reading this article, you are probably thinking of using an online marketing campaign to drive traffic to your website and at the end of the day convert that traffic into sales.  One of the quickest ways to generate traffic would be a PPC (Pay Per Click) campaign.  A well structured Paid Search Marketing (PPC) campaign allows a website to rapidly gain targeted traffic. With rapid increase in traffic comes a jump in conversions as well. Search ads help your site bite the traffic pie that allows your ROI to grow exponentially.

Pay Per Click allows websites to advertise on desired pages via their desired keywords throughout the internet. With ads on the display network it ensures that you are seen at  relevant websites on the internet and build a brand online. With pay per click you pick a desired budget and can determine whether you would like to increase that budget or not should you are getting the type of business desired.  In the alternative, you will be able to adjust you campaign if your desired target audience isn’t what you were expecting.

The biggest issues is if a PPC campaign would be good for your particular company.  Below we will address the advantages of using a PPC campaign.  You will see that it is one of the most certain avenues in getting phone calls coming into your office.  Some of the advantages of a PPC are:

• The majority of other advertising options are hard to determine a precise return on investment, if any. You can set conversion goals within your PPC campaign and you will know exactly how much money you are paying on average for each conversion, whether they are sales, leads, newsletter subscribers or phone calls.
• With PPC you set your daily budgets and you can change that at any time. While it might be hard for some industries to compete with a small budget, it is possible to get started and run some tests even with a smaller budget. The advantage of a Pay Per Click campaign is the ability to vacillate on your position of your marketing dollars should you decide to.  Most other campaigns are either set on a dollar amount month or yearly.
• If your business is niche oriented, this would be perfect for you.  You can get really specific in what type of consumer you would like to target in your campaign.
• PPC can deliver results (and ROI) almost instantly. It is possible to build out a PPC campaign and see traffic, conversions and revenue just hours later.
• You can use the data you get in your PPC campaign in your SEO campaign.  You will be able to see what does and doesn’t work with respect to keywords and keyword grouping.

If Pay Per Click is something you or your company may be interested in or you would like to get additional information about PPC campaigns, please contact us at Falcon Consulting & Marketing. We are a digital marketing agency in New York City dedicated in assisting small businesses one client at a time.

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