Small business owners should use this rationale when they are investing into their business. For example, many businesses spend premium money for their office space and furnishing it. Why? Because the appearance of your office and also where it is located is a direct reflection of your entire brand. Your customers look at this when they decide whether they want to purchase from you. Also, first impressions are always important to consumers.
However, there are many small businesses that decide that they want to use the cheapest companies when they are attempting to increase their online presence. Going to my example earlier about the purchase of the washer and dryer, this can be extremely costly and harmful to your company. Here are the reasons why this is so:
SEO or Search Engine Optimization has changed dramatically over the past couple years. What has been working in the past will not work today. That’s is because the search engines have gotten smarter and understand that some companies try to game the system. Many of the “cheaper” SEO companies use what we call black hat tactics that although may work for some time can get you penalized or banned from the search results altogether. If that happens, you will have a hard time remediating the issues on your website or will have to start from scratch with a new one.
Before Google’s algorithm updates, SEOs would utilize inexpensive software that would blast links to your site all over the internet. This is what we call backlinks and there is software out there where you can put in your link and they will blast it all over as spam. Google would consider every link pointing to your site as something to increase your domain authority and would deem your website more credible making your site rank higher. Unfortunately this now doesn’t work for the lower priced SEO companies that would use this system. Google has gotten smart and now takes more things into consideration than the amount of backlinks you have. Also, if Google decides that your links is spam you can be penalized for this and it would create havoc for you. Google is now more successful in reducing internet spam and the companies that were using these methods realize that they would have to use more working hours to get the results they previously cheated to get.
The only way now to achieve the results is to have more content that is both stimulating and responsive to your audience. Also you must be able to have more experienced SEO professionals write more content that will be relevant to the masses. There is no software that can accomplish this for you. It takes relationships with high authority bloggers and editorial publication managers in your niche that will either feature your business.
It now takes time and to be consistent with producing high quality content for your blog. It takes skill and the knowledge of SEO to create and distribute status updates for your company and industry news to engage your audience. The present state of SEO is that if you’re going to position yourself as an industry leader and rank higher in search results you will need to spend the time necessary to get there. Depending on the specific nature of your business, and the geographic area you’re targeting, this could take you anywhere from 20 to 120 hours or more per month. Even if you had the time to do it yourself, it would take you months to establish relationships with authoritative websites that would help your rankings. Any service that is doing SEO for say $350/mth would send red flags to you that something is not right and their services will probably hamper you in the long run.
The so called cheaper SEO becomes expensive SEO when it takes you longer to generate a positive return on your investment than it would if you spent more but achieved high rankings more quickly. For instance if you pay an SEO company $800/mth and it takes you only 4 months to get the results you want in comparison to cheap company that charges $400 but it takes over a year or more with lower quality content, you will now have the benefit of over 8 months or more of the results you wanted plus your blog content won’t make you look less insightful or knowledgeable. You would be saving thousands of dollars and would obtain business opportunities from leads that you would never receive from the cheaper SEO for months. The cost to some small businesses may result in them deciding to withdraw from their SEO campaign as well because of the time to get the results. Now that would be a total waste of money as well!!!
At the end of the day it is always a good idea to use a reputable service that may charge a little more but will get you results in a professional way. It is always a great idea to get an article or writing sample to see the quality of the content they are producing. If the SEO professional is a reputable one, they will gladly send you in the right direction for you to review.
At Falcon Consulting & Marketing we do not use black hat methods in getting results for our clients. We have staff writers that will write articles for your business that will be considered of the top quality. We are a NYC based digital marketing agency that handles one business at a time and will put extra attention to your company’s needs.
https://falconconsultingandmarketing.com/the-long-term-cost-of-using-cheap-seo-companies/Visit us at www.blueharbourpropertymanagement.com
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