Inbound Marketing For Doctors and Healthcare Practitioners

Let’s face it.  Obtaining new patients and the right price point has been difficult for the last 8 years more than anytime before.  Whether it be for urgent care centers or a reduction of choices due to buyouts of small healthcare practices it has become much harder to compete in the marketplace.  For some of the smarter savvy physicians, they are aware that internet marketing and inbound marketing in particular is a helpful tool in getting more potential patients.

To make it simple, inbound marketing is the opposite of traditional marketing has been. Think of the older strategies of marketing to include billboards, TV commercials, radio ads and direct-mail campaigns.  Inbound marketing, though, works by targeting a specific audience that’s already interested in your services. You bring this audience to your website, convert people within the audience into legitimate leads and thereafter make them patients.  Here are some great techniques we have noticed work well for healthcare practitioners to use in order to gain more patients

1.   Your website will be the foundation you need to implement a successful inbound marketing strategy. Having strong visual appeal and it being easily accessible are two main factors you must have on your website.  Also, we have seen that the consumer is going mobile.  According to new reports by 2017, 75% of internet usage will be through mobile and therefore you should have your website mobile friendly.   Remember, your website is the first impression to the patient.  The patient decides within the first second whether they want to purchase from you.  Therefore you must put your best foot forward.

2.  Putting up content on your website is critical.  Depending on where you are with your practice, you most likely have a website.  Although it is great to have the patient have a great first impression, you must have content to drive traffic to your website.  Your website is an organic aspect of your practice.  You have to treat it like that as you have to nurture you website with great content that is both informative and visually appealing.  Maintaining a blog helps with your SEO as Google crawls websites constantly looking for unique content to add to their database.  The more they find that you are a reliable authority, the faster your website will soar in the rankings leading to more leads.

3.  Using social media to increase your brand awareness-   Using social media is another important aspect that must be used by the practitioner these days.  Not only does using social media inform your patients and prospects on what is new with your practice but it is a tremendous tool in having your website rank higher with the search engines.  Google checks to see how many followers, likes, comments you have in your Facebook, Twitter etc sites and may increase rankings depending on it.  Social media can be about day-to-day interactions, as well as big ideas and awareness campaigns. You can create a Youtube channel which can focus on surgeries or have illustrations of how surgery can be performed.  Videos are amazing as they are sometimes used as illustration purposes by fellow physicians and that can assist you in becoming an authority in your field.

There are many other inbound marketing techniques that we have used to assist doctors and other healthcare practitioners that we have not covered, however we think the three above are the fastest to implement.  All our methods assisted with our clients achieve their goals of reaching more patients and generating more revenue and increasing brand awareness.  If you are a healthcare practitioner and need assistance with your inbound marketing needs, Falcon Consulting & Marketing can assist you with your needs.  We are a New York City based digital marketing agency that assists small and medium sized businesses one client at a time.

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