What is the Correct Amount of Times to Post on Social Media?

Many businesses decide early on that they want to develop their brand by themselves and want to post as much as possible online via social media.   Also, most are aware that your social media presence affects your ongoing SEO campaigns.   The ability to post at the right time and the frequency is important.  If you post too much, you may agitate some of your followers and you might lose them as a follower.  If you post sparingly, followers might believe that you are not engaged to your customers drawing a direct correlation from your posting frequency.

Every social media platform is different and are should be handled accordingly.  One of the main focus of your postings should be to anticipate what your followers are looking for and post pursuant to that guideline.  With all that said, here is what we at Falcon Consulting & Marketinghave come up with the optimal amount of posts per day via several different social media platforms.:

Frequency of Facebook posts:  6- 10 times per week

Best Time: You should at least post once per day.  If you do not have the capability to do so or your business is of a technical nature than you should post at least twice per week.  The most advantageous days to post are Thursdays and Fridays between 1-3 p.m.

Frequency of Twitter tweets:  2-4 times per day

Best Time: From our research it appears that 2-4 times per day works the best for most companies.  It is always best to attempt to tweet at least once per day to show your audience that you are engaged if you do not have the time to invest in long thoughtful tweets during the day.  The most beneficial time to tweet like in Facebook is between 1-3 p.m.

Frequency of Instagram Posts: Once per day is sufficient

Best Time: We have found that once per day is sufficient in Instagram.  The only difference is the best time period to post is between 3-6 p.m.

Frequency of Pinterest Pins: 6-10 pins per day

Best Time: Some of our clients love Pinterest.  Enough that they pin 20-30 posts per day.  Although it is great to show the engage it is certainly not necessary.  Pins of between 6-10 per day we find to be the sweet spot.  The best period to post is between 5-10 p.m.

Here at Falcon Consulting & Marketing, we have come to these conclusions through trial and error with many businesses we have worked with over the years.  We have found that certain businesses need customization in their social media engagement more than others as well.  If you need help with your social media engagement and are looking to build your brand online we can help.  We are a NYC based digital marketing agency that assists businesses one at a time.  Contact us at 855-445-9530 for a free consultation.

http://falconconsultingandmarketing.com/efficient-number-times-post-social-media/

Visit us at www.falconconsultingandmarketing.com

Inbound Marketing For Doctors and Healthcare Practitioners

Let’s face it.  Obtaining new patients and the right price point has been difficult for the last 8 years more than anytime before.  Whether it be for urgent care centers or a reduction of choices due to buyouts of small healthcare practices it has become much harder to compete in the marketplace.  For some of the smarter savvy physicians, they are aware that internet marketing and inbound marketing in particular is a helpful tool in getting more potential patients.

To make it simple, inbound marketing is the opposite of traditional marketing has been. Think of the older strategies of marketing to include billboards, TV commercials, radio ads and direct-mail campaigns.  Inbound marketing, though, works by targeting a specific audience that’s already interested in your services. You bring this audience to your website, convert people within the audience into legitimate leads and thereafter make them patients.  Here are some great techniques we have noticed work well for healthcare practitioners to use in order to gain more patients

1.   Your website will be the foundation you need to implement a successful inbound marketing strategy. Having strong visual appeal and it being easily accessible are two main factors you must have on your website.  Also, we have seen that the consumer is going mobile.  According to new reports by 2017, 75% of internet usage will be through mobile and therefore you should have your website mobile friendly.   Remember, your website is the first impression to the patient.  The patient decides within the first second whether they want to purchase from you.  Therefore you must put your best foot forward.

2.  Putting up content on your website is critical.  Depending on where you are with your practice, you most likely have a website.  Although it is great to have the patient have a great first impression, you must have content to drive traffic to your website.  Your website is an organic aspect of your practice.  You have to treat it like that as you have to nurture you website with great content that is both informative and visually appealing.  Maintaining a blog helps with your SEO as Google crawls websites constantly looking for unique content to add to their database.  The more they find that you are a reliable authority, the faster your website will soar in the rankings leading to more leads.

3.  Using social media to increase your brand awareness-   Using social media is another important aspect that must be used by the practitioner these days.  Not only does using social media inform your patients and prospects on what is new with your practice but it is a tremendous tool in having your website rank higher with the search engines.  Google checks to see how many followers, likes, comments you have in your Facebook, Twitter etc sites and may increase rankings depending on it.  Social media can be about day-to-day interactions, as well as big ideas and awareness campaigns. You can create a Youtube channel which can focus on surgeries or have illustrations of how surgery can be performed.  Videos are amazing as they are sometimes used as illustration purposes by fellow physicians and that can assist you in becoming an authority in your field.

There are many other inbound marketing techniques that we have used to assist doctors and other healthcare practitioners that we have not covered, however we think the three above are the fastest to implement.  All our methods assisted with our clients achieve their goals of reaching more patients and generating more revenue and increasing brand awareness.  If you are a healthcare practitioner and need assistance with your inbound marketing needs, Falcon Consulting & Marketing can assist you with your needs.  We are a New York City based digital marketing agency that assists small and medium sized businesses one client at a time.

https://falconconsultingandmarketing.com/inbound-marketing-doctors-healthcare-practitioners/

Visit us at www.falconconsultingandmarketing.com

4 Ways to Generate Leads Using Twitter

Forget what some say, Twitter is here to stay and it is a great tool to B2B and B2C lead generation opportunities.  To date, Twitter has 316 million active users who post an average of 500 million tweets each day. It has also been reported that b2b marketers can generate 2.5x as many leads as someone who doesn’t have a twitter account.  Based on this there shouldn’t be a reason for not having a twitter account if you are a small business and all your competition does.  The length of a twitter post of 140 characters means that you need to get to the point and succinct in your message.  Once you get the hang of sending out a tweet (which shouldn’t take you long to do), you should start considering how to generate leads using twitter.  Below are four ways that we believe can generate leads for your business on twitter.

1.  Start conversations with prospects on twitter- If you are building a following of people who are interesting in your product or service, you can easily begin conversations with your target audience.  There are times that your audience may have questions and you can answer their questions without a hard sell.  Showing yourself as a thoughtful leader in your field comes off well with your twitter followers.  Try to answer your questions and you can retweet their request to the rest of your followers.  It will allow others to answer the question.  You can also direct message the follower so you can have a private conversation.  It is at this point where you can get more information about that person.  It will only help you in the long run when your followers or that particular individual is looking for the service in the future.  Also, everyone following you will see how you deal with questions and will be more receptive to you in the future.  It will be a win-win situation in the future.
2. Run deals and promotions- Raffles, giveaways, discounts are all great to do for your followers.  If you are having a forum or conference, it will guarantee people showing up.  Your audience will look into your products more by giving away deals.  Also they will follow you more intently if they believe you will be giving away more deals in the future.
3. Build relationship with influencers either locally or in your field-  You should identify key influencers on Twitter by watching who people are retweeting and following. A rule of thumb is the more followers, the more influential a person is. It is always a good idea to see how many people that person is following in relation to following.  If the ratio is close to 1:1 it is most likely that they do not have as much influence as someone who is only following a limited amount of people.  Replying to and retweeting relevant content from these influencers may alert these high value persons of you and they may like you or retweet something that you have posted.  A single tweet from this person can gain you many new followers and give you a standing as an influencer yourself.
4. Spend time every day posting-  It is important for your followers to know that you are engaged in the process.  If you go away for a significant amount of time, some will lose interest in you and unfollow you.  It will be hard to gain that momentum back after losing the time.  What should be done is find a time generally every day that you will have time and try to consistently tweet everyday.  Consistency is key on twitter.

By using twitter, you can have customers coming to you, which is what we all want.  Remain consistent and you will certainly see great results.

https://falconconsultingandmarketing.com/4-ways-to-generate-leads-using-twitter/

Visit us at www.falconconsultingandmarketing.com