Many businesses decide early on that they want to develop their brand by themselves and want to post as much as possible online via social media. Also, most are aware that your social media presence affects your ongoing SEO campaigns. The ability to post at the right time and the frequency is important. If you post too much, you may agitate some of your followers and you might lose them as a follower. If you post sparingly, followers might believe that you are not engaged to your customers drawing a direct correlation from your posting frequency.
Every social media platform is different and are should be handled accordingly. One of the main focus of your postings should be to anticipate what your followers are looking for and post pursuant to that guideline. With all that said, here is what we at Falcon Consulting & Marketinghave come up with the optimal amount of posts per day via several different social media platforms.:
Frequency of Facebook posts: 6- 10 times per week
Best Time: You should at least post once per day. If you do not have the capability to do so or your business is of a technical nature than you should post at least twice per week. The most advantageous days to post are Thursdays and Fridays between 1-3 p.m.
Frequency of Twitter tweets: 2-4 times per day
Best Time: From our research it appears that 2-4 times per day works the best for most companies. It is always best to attempt to tweet at least once per day to show your audience that you are engaged if you do not have the time to invest in long thoughtful tweets during the day. The most beneficial time to tweet like in Facebook is between 1-3 p.m.
Frequency of Instagram Posts: Once per day is sufficient
Best Time: We have found that once per day is sufficient in Instagram. The only difference is the best time period to post is between 3-6 p.m.
Frequency of Pinterest Pins: 6-10 pins per day
Best Time: Some of our clients love Pinterest. Enough that they pin 20-30 posts per day. Although it is great to show the engage it is certainly not necessary. Pins of between 6-10 per day we find to be the sweet spot. The best period to post is between 5-10 p.m.
Here at Falcon Consulting & Marketing, we have come to these conclusions through trial and error with many businesses we have worked with over the years. We have found that certain businesses need customization in their social media engagement more than others as well. If you need help with your social media engagement and are looking to build your brand online we can help. We are a NYC based digital marketing agency that assists businesses one at a time. Contact us at 855-445-9530 for a free consultation.
Visit us at www.falconconsultingandmarketing.com
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