NYU Professor States That Amazon Searches Are More Important Than Google

As has been previously reported last year based on the State of Amazon study by Bloomreach, 55% of consumers start their product searches using Amazon.  The survey based on 2000 U.S. consumers also found the following:

• 90% of consumers will check Amazon even if they’ve found their product elsewhere. 78% of these shoppers do this ‘often’ or ‘always’.
• It works both ways though, with 70% checking products they’ve found on Amazon on other ecommerce sites.
• 50% of mobile shoppers try Amazon first, compared to search engines on 34% and other retailers on 16%.

According to CNBC, an NYU Professor stated that Amazon may now become a more important search engine than Google.  NYU Stern School of Business professor Scott Galloway elaborated that “Amazon is becoming all of retail” and believes that people will only shop on Amazon.  He further believes that it could lead to continued growth in the company’s ad business and would put them in the league of Facebook and Google.

This is all important for the small business owners who have a limited budget to invest in ad space in the future.  Clearly this should be an option that must be considered going further and seeking advice from an expert in digital marketing may be advantageous in getting ahead of your competition.

If you are in need of assistance with your digital marketing campaign, including PPC or SEO then Falcon Consulting & Marketing may be of assistance to you.  We are a digital marketing agency located in NYC assisting small and medium sized businesses one client at a time.

https://falconconsultingandmarketing.com/nyu-reinforces-notion-amazon-searches-important-google/

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What is the Correct Amount of Times to Post on Social Media?

Many businesses decide early on that they want to develop their brand by themselves and want to post as much as possible online via social media.   Also, most are aware that your social media presence affects your ongoing SEO campaigns.   The ability to post at the right time and the frequency is important.  If you post too much, you may agitate some of your followers and you might lose them as a follower.  If you post sparingly, followers might believe that you are not engaged to your customers drawing a direct correlation from your posting frequency.

Every social media platform is different and are should be handled accordingly.  One of the main focus of your postings should be to anticipate what your followers are looking for and post pursuant to that guideline.  With all that said, here is what we at Falcon Consulting & Marketinghave come up with the optimal amount of posts per day via several different social media platforms.:

Frequency of Facebook posts:  6- 10 times per week

Best Time: You should at least post once per day.  If you do not have the capability to do so or your business is of a technical nature than you should post at least twice per week.  The most advantageous days to post are Thursdays and Fridays between 1-3 p.m.

Frequency of Twitter tweets:  2-4 times per day

Best Time: From our research it appears that 2-4 times per day works the best for most companies.  It is always best to attempt to tweet at least once per day to show your audience that you are engaged if you do not have the time to invest in long thoughtful tweets during the day.  The most beneficial time to tweet like in Facebook is between 1-3 p.m.

Frequency of Instagram Posts: Once per day is sufficient

Best Time: We have found that once per day is sufficient in Instagram.  The only difference is the best time period to post is between 3-6 p.m.

Frequency of Pinterest Pins: 6-10 pins per day

Best Time: Some of our clients love Pinterest.  Enough that they pin 20-30 posts per day.  Although it is great to show the engage it is certainly not necessary.  Pins of between 6-10 per day we find to be the sweet spot.  The best period to post is between 5-10 p.m.

Here at Falcon Consulting & Marketing, we have come to these conclusions through trial and error with many businesses we have worked with over the years.  We have found that certain businesses need customization in their social media engagement more than others as well.  If you need help with your social media engagement and are looking to build your brand online we can help.  We are a NYC based digital marketing agency that assists businesses one at a time.  Contact us at 855-445-9530 for a free consultation.

http://falconconsultingandmarketing.com/efficient-number-times-post-social-media/

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Transparency in Digital Marketing for Law Firms

Most digital marketing agencies that concentrate on law firms prefer to treat their clients like uninformed toddlers.  They also like to bewildered their attorneys about the entire process.  Meaning that they go out of their way to make it seem difficult to comprehend what is needed in order to increase rankings and visibility online.  Considering that most clients are only interested in generating more revenue and attorneys have little time to want to learn the technical aspect of SEO and SEM work, the agencies want firms to just give up and allow them to do whatever is needed to increase visibility.  Here at Falcon Consulting & Marketing that is not our policy.  We appreciate when our clients are as thoroughly educated and understand what they are investing in.  That way the client understands what it entails to initiate an online marketing campaign and be informed of the process if they decide to shop around for another digital marketing agency in the future.

At Falcon Consulting & Marketing, we believe in a total transparent environment. What this means is that we share an openness with the work being performed on the law firm’s marketing campaign with the our attorneys. We take advice from our lawyers on what is important to them and market their firm accordingly.  Below are three items you should look for from your digital marketing agency:

What is Your Strategy?

You should always ask what is their process in increasing the firm’s visibility.  What are the agency’s use of content marketing, link-building and Web 2.0?   What is the expectation of increasing rankings and how are they going to maintain the website’s status.  Do they use local SEO tactics and should you be concerned with issues that may penalize the website?  Also you should ask for work that was done previously.  That would give you an idea of what to expect in the future.

Monthly Reporting

Law firms are interested in results.  In order to get results one must do the work to get there.  You should always ask for monthly reports to see what is being performed on a monthly basis.  Also, you should have access to Google Analytics.  Google Analytics allows you to track many metrics. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality.

Monthly meetings (in person 0r virtual)

Once you get the report from your internet marketing specialists, it is time to decipher it.  You will want the agency to break it down to you in a non-technical way.  An agency pursuing transparency will schedule regular review calls depending on your availability. They will update on changes in the industry and how it will affect your marketing campaign.  Also, a competent SEO professional will give you feedback on what should improve and their overall plan on getting the results you hired them for.  They should also discuss with you where the firm is heading.  An example would be incorporating additional content marketing should you decide to enter into a new field of law or would like to fully concentrate on an existing one.

Internet marketing doesn’t have to be a technically frightening endeavor.  You should always seek clarity and made part of the process with your online marketing agency.  If you are interested in growing your practice and see how you can generate more revenue for your firm then Falcon Consulting & Marketing is the digital marketing agency for you.  We are a NYC digital marketing agency assisting businesses one at a time.    Call 855-445-9530 for a free consultation for your law firm.

https://falconconsultingandmarketing.com/informing-attorney-clients-seo/

Visit us at www.falconconsultingandmarketing.com