Most digital marketing agencies that concentrate on law firms prefer to treat their clients like uninformed toddlers. They also like to bewildered their attorneys about the entire process. Meaning that they go out of their way to make it seem difficult to comprehend what is needed in order to increase rankings and visibility online. Considering that most clients are only interested in generating more revenue and attorneys have little time to want to learn the technical aspect of SEO and SEM work, the agencies want firms to just give up and allow them to do whatever is needed to increase visibility. Here at Falcon Consulting & Marketing that is not our policy. We appreciate when our clients are as thoroughly educated and understand what they are investing in. That way the client understands what it entails to initiate an online marketing campaign and be informed of the process if they decide to shop around for another digital marketing agency in the future.
At Falcon Consulting & Marketing, we believe in a total transparent environment. What this means is that we share an openness with the work being performed on the law firm’s marketing campaign with the our attorneys. We take advice from our lawyers on what is important to them and market their firm accordingly. Below are three items you should look for from your digital marketing agency:
What is Your Strategy?
You should always ask what is their process in increasing the firm’s visibility. What are the agency’s use of content marketing, link-building and Web 2.0? What is the expectation of increasing rankings and how are they going to maintain the website’s status. Do they use local SEO tactics and should you be concerned with issues that may penalize the website? Also you should ask for work that was done previously. That would give you an idea of what to expect in the future.
Monthly Reporting
Law firms are interested in results. In order to get results one must do the work to get there. You should always ask for monthly reports to see what is being performed on a monthly basis. Also, you should have access to Google Analytics. Google Analytics allows you to track many metrics. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality.
Monthly meetings (in person 0r virtual)
Once you get the report from your internet marketing specialists, it is time to decipher it. You will want the agency to break it down to you in a non-technical way. An agency pursuing transparency will schedule regular review calls depending on your availability. They will update on changes in the industry and how it will affect your marketing campaign. Also, a competent SEO professional will give you feedback on what should improve and their overall plan on getting the results you hired them for. They should also discuss with you where the firm is heading. An example would be incorporating additional content marketing should you decide to enter into a new field of law or would like to fully concentrate on an existing one.
Internet marketing doesn’t have to be a technically frightening endeavor. You should always seek clarity and made part of the process with your online marketing agency. If you are interested in growing your practice and see how you can generate more revenue for your firm then Falcon Consulting & Marketing is the digital marketing agency for you. We are a NYC digital marketing agency assisting businesses one at a time. Call 855-445-9530 for a free consultation for your law firm.
Visit us at www.falconconsultingandmarketing.com
