Most small businesses like to start on a positive note and invest on a creative website when they are starting up their business. The problem becomes after being in business for a few months or years there is a need for updates to your site. With technological changes and updates to your plugins it is really hard to keep everything fresh and up to date for your visitors. Also, with certain changes with Google Penguin and the advent of Mobile first indexing, it is important to keep current with trends in the SEO industry. Making adjustments and revisions is one of the essential parts of your online marketing campaign. Many small businesses either ignore this or try to do it themselves which only dismantles any positive gains you have received in your rankings in the past. Falcon Consulting & Marketing’s staff has a few tips to help you avoid common pitfalls:
Content that is common and general- Using generic content and photographs will not set your company apart. You should attempt when you can to hire creative artists to help you with designs. If you are comfortable using animation there are plenty of companies out there that will allow you to create a 90 second to 2 minute presentation that you can build onto your site or put on Youtube. Also, it is a good idea depending on your marketing budget to use photographers that are knowledgeable of your business niche. They will understand what you are looking for and how certain characteristics in their photos attracts more visitors to your site. It’s a great idea to sit down and brainstorm ideas with your creative partners as they may shed light on certain items that may have slipped you. Remember that is why they are in the business they are in and you should use them as a resource. The same would apply if you are using professional writers or have one on staff.
Simplify your website brand- There are times when a website designer or owner wants to brighten up their website and use many colors and themes. This happens often as owners see many different themes in the mark up stage and instead of deciding on just one, they decide to incorporate a few. That is never a good idea with a website as it confuses the visitor. The best idea is to try to use one logo, theme and color palette. That way it is easier to the eye and the visitor will be less reluctant to click through and navigate your website for more content.
Your website is not mobile friendly- A recent report suggests by 2017 75% of all visitors will be by mobile. We all know that most people are looking at their smartphones and navigating to businesses in that manner. Mobile friendly sites are becoming the norm not just because they are easy to navigate on your phone but also because the search engines are factoring this in when determining rankings. Your SEO (Search Engine Optimization) strategy may be in jeopardy without it. Having your online presence become mobile friendly is a logical choice with respect to your ROI. Also, depending on the company you choose, making your present website mobile friendly is inexpensive.
If you think you are in need of revisions to your website and would like to have experienced professionals assist you in the process, Falcon Consulting and Marketing can assist you today! We provide a free complimentary consultation and will come up with a plan that fits your company’s needs. We are a New York City based digital marketing agency assisting businesses one client at a time.
https://falconconsultingandmarketing.com/right-time-revise-website/Visit us at www.falconconsultingandmarketing.com
