As has been previously reported last year based on the State of Amazon study by Bloomreach, 55% of consumers start their product searches using Amazon. The survey based on 2000 U.S. consumers also found the following:
- 90% of consumers will check Amazon even if they’ve found their product elsewhere. 78% of these shoppers do this ‘often’ or ‘always’.
- It works both ways though, with 70% checking products they’ve found on Amazon on other ecommerce sites.
- 50% of mobile shoppers try Amazon first, compared to search engines on 34% and other retailers on 16%.
According to CNBC, an NYU Professor stated that Amazon may now become a more important search engine than Google. NYU Stern School of Business professor Scott Galloway elaborated that “Amazon is becoming all of retail” and believes that people will only shop on Amazon. He further believes that it could lead to continued growth in the company’s ad business and would put them in the league of Facebook and Google.
This is all important for the small business owners who have a limited budget to invest in ad space in the future. Clearly this should be an option that must be considered going further and seeking advice from an expert in digital marketing may be advantageous in getting ahead of your competition.
If you are in need of assistance with your digital marketing campaign, including PPC or SEO then Falcon Consulting & Marketing may be of assistance to you. We are a digital marketing agency located in NYC assisting small and medium sized businesses one client at a time.
Visit us at www.falconconsultingandmarketing.com
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