What is the Fred Update and How Will It Affect Your Google Rankings?

In the beginning of March 2017, Google released a new algorithm update that has torn the SEO apart.  The new algorithm, which has been called Fred by Google has caused many rankings to drastically drop and have SEO practitioners to take heed of the changes being made by Google.  Some websites have seen 90% of their keywords drop several places in SERPs. The common trait among the websites are a low quality link profile.

From recent scuttlebutt it appears that the algorithm update has been affecting websites that are spammy in nature with low quality backlinks.  According to an article with Search Engine Roundtable, Google has indeed confirmed the Fred Update and has given some guidance as to how to recover from decline in your rankings.  John Mueller of Google responded to a question with reference to how to recover from the Fred Update.  The response was as follows:

“Essentially, if you are following the Google guidelines and you are doing things technically right, then that sounds to me like there might just be just quality issues with regards to your site. Things that you can improve overall when it comes to the quality of the site.

Which means there is no simple kind of answer, like there is no meta tag that would make your web site higher quality. It is just in general, you probably need to take a step back, get random people who are interested in that topic to review your site compared to other sites to kind of go through a survey to see what you can be doing better to improve the quality of your site overall. And ideally, don’t just like tweak things to kind of subtly improve the quality to see if you can get a little higher. Really take a stab at it and try to figure out what you can do to make a significant dent in the quality of the site overall.”

If your rankings have taken a hit from the Fred update, or you would like to avoid being hit with penalties from the new algorithm update then the experts at Falcon Consulting and Marketing can assist with your needs.  We will create quality content for your website that will comply with Google’s Webmaster Guidelines.  For more information about the Guidelines you can click here.

https://falconconsultingandmarketing.com/fred-update-will-affect-google-rankings/

Visit us at www.falconconsultingandmarketing.com