Google Image Search has launched several new features that would allow you to obtain similar items suggestions on mobile and the Android Search app. According to the Google Webmaster blog the new feature is designed to help searchers find other products which compliment the one they were initially searching for.
Upon the rollout of the feature, the suggestions support handbags, sunglasses, and shoes. Over the next few months Google will add support for other items. The layout allows for price and availability as well.
In addition to the “similar item” suggestions, Google is also allowing you to find “style ideas” based on image searches that you have performed. According to their release, “With style ideas, you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing. Or if running gear is more your speed, no sweat-workout ensemble ideas are just a tap away”.
Google is expecting that the new features will streamline the shopping experience of their consumers. This will allow Google to compete with Amazon in the future with respect to consumers searching for products in the future.
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