Sunday, December 18, 2016

New Google My Business Insights Allows Photos to be Compared to Competitors

Google My Business has recently  implemented a new metric to the insights section of the Google My Business dashboard. Now you can see how often people are comparing your photos in comparison to your competitors.  The change is documents in Google’s help center which you can review here.
Data can be differentiated by 3 separate time period.  You can view for the past 7 days, 30 days and finally by a 90 day period.  You can also find out how you performed on a specific day by pointing towards the specific date you are looking for.  As you can see the blue line represents your business photo views, and the red line represents views for businesses similar to you. It then gives you an analysis of how well you do in comparison to your closest competitors.


To get access to the Google My Business and in card view you would have to click on manage business and then at the top click on the insights tab. You would thereafter scroll down towards the photos section for insights.
Going forward, this will be another metric SEO professionals would take into consideration and monitor for their clients.  Further trials and testing will have to be performed in order to determine how to optimize small business photos in the future.
If you need help optimizing your photos, Falcon Consulting & Marketing can assist your business.  We are a digital marketing agency located in New York City assisting businesses one at a time.

https://falconconsultingandmarketing.com/new-google-business-insights-allows-photos-compared-competitors/

Visit us at www.falconconsultingandmarketing.com

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