Mobile Search Advertising Revenue Now Make Up More than 1/2 in US

According to the Interactive Advertising Bureau (IAB), mobile search advertising has hit a new all time high and is now more than half (51%) of all ad revenue spent in the digital realm.  Overall, digital advertisements have hit an all-time high as well.  Altogether $72.5 billion dollars have been spent on digital advertising in 2016.

Here are the important statistics we have gleaned from the report:

•  Video revenue increased 145% to $4.2 billion
• Social media advertising increased 50% to $16.3 billion
• Retail, representing 21.3 percent of internet ad spend in 2016, Financial Services at 13.3 percent, and automotive at 12.5 percent, continue to have the largest category share, with Media (5.2%) picking up speed, up 13 percent over 2015
• Desktop search advertising was down 13% to $17.8 billion while mobile search advertising has increased 77% to $36.6 billion.

IAB 2016 Full Year Report 
Comparison of 2016 and 2015 Data
(in millions)

	Full Year 2015		Full Year 2016
	%	$	%	$
Revenue (Ad Formats)
Search	34.4%	$20,481	24.5%	$17,756
Classifieds and Directories	4.6%	$2,757	3.2%	$2,345
Lead Generation	2.9%	$1,756	2.7%	$1,989
Mobile	34.7%	$20,677	50.5%	$36,641
Display-related
– Digital Video Commercials	7.1%	$4,236	6.8%	$4,898
– Ad banners / display ads	13.0%	$7,745	10.2%	$7,377
– Sponsorships	1.1%	$649	0.6%	$422
– Rich media	2.1%	$1,251	1.5%	$1,093
Total display-related	23.3%	$13,881	19.0%	$13,790
Revenue (Pricing Models)
Impression-based	33.5%	$19,942	34.6%	$25,085
Performance-based	64.9%	$38,644	64.0%	$46,432
Hybrid	1.6%	$965	1.4%	$1,004

“Mobile, social, video, and programmatic trends combine to redefine the digital landscape, providing unprecedented access for advertisers to reach consumers,” said David Silverman, partner, PwC US. “Digital audio, generating $1.1 billion in 2016 speaks to the continued evolution of new formats that enable marketers to find audiences at home, behind their desks, or wherever they are.”

As we have reported in the past, there has been a shift in how users are connecting online.  With an increase of users using mobile to connect, we expect ad budgets to adapt to the usage of their prospective customers as well as higher ad rates.

https://falconconsultingandmarketing.com/mobile-search-advertising-revenue-now-make-up-more-than-12-in-us/

4 Ways to Generate Leads Using Twitter

Forget what some say, Twitter is here to stay and it is a great tool to B2B and B2C lead generation opportunities.  To date, Twitter has 316 million active users who post an average of 500 million tweets each day. It has also been reported that b2b marketers can generate 2.5x as many leads as someone who doesn’t have a twitter account.  Based on this there shouldn’t be a reason for not having a twitter account if you are a small business and all your competition does.  The length of a twitter post of 140 characters means that you need to get to the point and succinct in your message.  Once you get the hang of sending out a tweet (which shouldn’t take you long to do), you should start considering how to generate leads using twitter.  Below are four ways that we believe can generate leads for your business on twitter.

1.  Start conversations with prospects on twitter- If you are building a following of people who are interesting in your product or service, you can easily begin conversations with your target audience.  There are times that your audience may have questions and you can answer their questions without a hard sell.  Showing yourself as a thoughtful leader in your field comes off well with your twitter followers.  Try to answer your questions and you can retweet their request to the rest of your followers.  It will allow others to answer the question.  You can also direct message the follower so you can have a private conversation.  It is at this point where you can get more information about that person.  It will only help you in the long run when your followers or that particular individual is looking for the service in the future.  Also, everyone following you will see how you deal with questions and will be more receptive to you in the future.  It will be a win-win situation in the future.
2. Run deals and promotions- Raffles, giveaways, discounts are all great to do for your followers.  If you are having a forum or conference, it will guarantee people showing up.  Your audience will look into your products more by giving away deals.  Also they will follow you more intently if they believe you will be giving away more deals in the future.
3. Build relationship with influencers either locally or in your field-  You should identify key influencers on Twitter by watching who people are retweeting and following. A rule of thumb is the more followers, the more influential a person is. It is always a good idea to see how many people that person is following in relation to following.  If the ratio is close to 1:1 it is most likely that they do not have as much influence as someone who is only following a limited amount of people.  Replying to and retweeting relevant content from these influencers may alert these high value persons of you and they may like you or retweet something that you have posted.  A single tweet from this person can gain you many new followers and give you a standing as an influencer yourself.
4. Spend time every day posting-  It is important for your followers to know that you are engaged in the process.  If you go away for a significant amount of time, some will lose interest in you and unfollow you.  It will be hard to gain that momentum back after losing the time.  What should be done is find a time generally every day that you will have time and try to consistently tweet everyday.  Consistency is key on twitter.

By using twitter, you can have customers coming to you, which is what we all want.  Remain consistent and you will certainly see great results.

https://falconconsultingandmarketing.com/4-ways-to-generate-leads-using-twitter/

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