For most marketing execs, it is important to stay in touch with your customers and engage new ones. It is important to do so for many reasons but the two most important that seem to come to mind is for branding and customer service purposes. The best way to do is through using your options via social media. Social media networks are tremendous resources for all size businesses looking to enhance their image.
All of the social media platforms are free to use however, they also have a paid advertising function. This becomes important for businesses that want to spread more awareness of their brand or are running a new marketing campaign that may or may not have some sort of discount or promotion attached to it. One important aspect that every marketing specialist should look into is what social media platform they should invest their time with. It is not always the best idea to sacrifice your time and money in some social media platforms that will not get you the results that you are anticipating. Therefore, in order to be successful you should become familiar with the social media platforms that are available to your company. By understanding the medium, you can decide on whether the audience fits your company’s culture and whether you would like to proceed in spending time nurturing an online presence with the specific network.
You have to decide what type of exposure and how many clicks you will receive on the particular platforms. At the end of the day, you are trying to reach the most amount of prospective customers with the least amount of advertising dollars. The exposure you will potentially achieve will result in customer knowledge and retention. This “branding” exposure will also lead to longevity of your company in the long run.
Once you have decided on the particular platforms that you will engage in, it is important to post at optimal times. Let’s face it. There is alot of content out there. In order to get the most exposure it is important to post at the right time. With a platform such as Facebook and its 1.8 billion followers, it can be easy to not stand out in the pack. We have seen that posting between 1-3 p.m. is generally a good starting point. It has also been researched that the most optimal time to post is Thursdays from 1 to 3 p.m.
Another consideration that should be taken into account is who you are targeting with your posts. It is important that you are engaging with a targeted audience instead of a non-specific general audience. This is important because advertising to a targeted audience will allow your business to grow with customers who are more likely to purchase your product or service. It is important that your marketing team has done research into the demographics of your clientele and then attempt to reach them. Choosing the right platform is certainly part of the research that your team should do as different social networks cater towards certain demographics more than others.
If you are not sure where to start go to the ones that you are most familiar with. In the event that you are in need of assistance, you should look for assistance by choosing a digital marketing agency that can fulfill your goals. Falcon Consulting & Marketing is a digital marketing agency headquartered in New York City that can assist any business reach their full potential. We work with one client at a time reach their revenue goals.
