Why Pay Per Click (PPC) and Search Engine Optimization (SEO) is important for the Healthcare Industry

Health related searches are the third most altogether online. Most of them are made on Google, Bing and Yahoo. Knowing this evolving trend, every company catering healthcare industry has started strengthening its presence on search engines. Falcon Consulting & Marketing that these areas have not been taken advantage of as it should be.  Most practitioners have not been able to capitalize on the efforts and investment. Falcon Consulting & Marketing assists companies in the healthcare industry meet their marketing needs.  We have helped many in the New York City area and other metropolitan areas fulfill their needs.

Pay Per Click (PPC) advertising can be very lucrative in driving awareness to their clinics. By paying for online advertising, as opposed to waiting for organic search results to benefit a business, doctors are able to get faster feedback and increased business as a direct result of their pay per click advertisements. If you’re on the fence about PPC advertising for your business, here are some reasons it can be beneficial.

1. You can use your marketing dollars efficiently without the time needed in SEO

Rather than waiting around for your website to grow in popularity on its own, or for print, radio, or television ads to garner your doctors office business, PPC advertising puts the message you want to promote in the best possible place to be seen on search engines. These ads, which will be placed above organic search results in Google in some cases, will catch the users eye and the news about your office will spread faster than you can imagine.

While you are running your Pay Per Click campaign you will also test certain keywords and terms.  You will be able to see what works and what not.  This will eventually help you with your overall Search Engine Optimization (SEO) campaign.

2.  With the proper keywords it is accurate for what patients you want

PPC advertising gives doctors the opportunity to promote their practice to a larger group of general Internet users, or the ability to promote themselves on websites that are geared towards a certain niche practices.   For example, a plastic surgeons could use PPC ads on a website for makeup . Paid search advertising gives businesses the ability to tailor who they advertise to.

3. The value will be exceeding exponentially for patients return visits

For doctors specifically, pay per click advertising can pay off for an extended period of time. As opposed to businesses that offer a one time service, doctors serve patients and families for years. A few advertisement or a few months of running a Pay Per Click campaign can last for a generation.

As discussed earlier, the value for Search Engine Optimization (SEO) is the same.  However it is more of a marathon where Pay Per Click (PPC) is a sprint.

Should you need any assistance running your SEO or PPC campaign, you can contact us at Falcon Consulting & Marketing to get you started towards a profitable venture.

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