It has become increasingly obvious over the last few years the importance of a strong online presence in the home improvement industry in New York City. Traditionally, home improvement marketing was mainly done via offline forms advertising such as local newspapers, radio, postcards and other mailings. Unfortunately, these traditional methods are not as attractive because customers have become more internet savvy and looks for reviews and services online via their smartphone device or laptop. Customers are now researching even the smallest purchases, things as simple as fixing a clogged drain online. Contractors or should I say savvy contractors are turning to online forms of marketing to attract their clients.
With so much information at their fingertips and so many competitors, successful Contractors in New York City are focusing more than ever on the digital needs of their customers. Gone are the days of simply picking up the phone and inquiring about a specific product or service. Consumers are turning to the Internet, specifically Google, to research your company before even making the decision to add you to the list of possible candidates. It is said that most people are approximately 80% through their sales funnel before they initiate first contact, proving again the need for a strong online presence.
Here are some simple tips that contractors can do to increase their online visibility.
Make sure that your website is attractive for the consumer. Make simple elements like call extensions and phone numbers visible and easy to access on your website. Don’t make your clients hunt for the information they are looking for. Adding strong calls to actions like a ‘request a quote’ from on every page of your website will undoubtedly help secure more online leads.
2)Ask and post positive reviews on your website. Showcase the positive! Do I really need to elaborate!
3)Use local directories to showcase your website and listing. Most homeowners will want to do business with local companies who understand the local market. Submitting to local directories will exponentially increase your chances of being found online.
4)Hire a professional! Hiring a professional to handle your online marketing strategies is the fastest and easiest way for you to get results with a positive return on your investment (ROI). The professionals at Falcon Consulting & Marketing will insure that your online marketing efforts are met.
For more information on how to market your New York City based Contracting business online, email us at sales@falconconsultingandmarketing.com or call at 855-445-9530. We are a digital marketing agency located in New York City helping businesses one client at a time.
Visit us at www.falconconsultingandmarketing.com
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