What To Do To Keep Your PPC Online Marketing Gleaming

Pay-per click advertising (PPC) is one of the most effective ways to drive traffic to your site and increase your conversion rates.  For most, you will receive the fastest return on investment (ROI) and you can measure your results pretty easily.  This online marketing feature can be vital for start-ups and other companies who have not invested in long term search engine optimization (SEO).  Google AdWords is the leading platform for online marketers. Adwords is a system whereby keywords and search terms are bidded on by companies and ads are shown to your potential customers in search results.

While most digital marketing agencies use a formulaic system to manage your Adwords campaigns, there are some other ways to keeping your Adwords marketing up-to-date to keep up with the competition.

The one thing that all owners and marketing executives should keep in mind is that search marketing is ever changing.  As a result light to dramatic changes need to be addressed in your current campaign. The reason for the fluctuations is because customer language changes and your competitors are always trying to adjust to societal norms that may reflect on the language that is being used.  Just like life itself, your advertising is alive and constantly changing.  Because of this you should address keywords and search terms accordingly in order to stay on top.

Here are some other tips you should use in order to stay current with your PPC marketing:

1. Advertising during business hours- if your business is only open during traditional hours such as from 9 a.m.  through 5 p.m. then you should advertise accordingly.  You will be losing a considerable amount of money if you do not have someone picking up the phone when your customers are looking at your ad.  In the long term, it may affect your business if you have customers calling your business and you do not have a customer service team available to manage queries from potential buyers.

2. Rotate ads to keep them fresh- if you look at the ad customizer feature you have the option to rotate your ads.  By rotating your ads, you will keep them fresh and customers won’t be bored by stale content. You should be aware that customers who are looking to buy your product or service are keeping up with your ads in order to get an idea to purchase immediately.  Because of this you should always remain vigilant in updating content so your customer base believes you care about what you put out online.

Using these little tweaks will help your business grow.  If you need assistance with managing your pay per click campaign then using a digital marketing agency with knowledge on the management side would be helpful for your organization.  They will be able to maximize your budget by adjusting to changes in your niche.

https://falconconsultingandmarketing.com/keep-ppc-online-marketing-gleaming/

Measuring Return on Investment (ROI) for Home Improvement Marketing

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.

The return on investment formula:

Times have changed when you had only several directories or avenues that customers can find you.   Often times customers can find your website from one of your mailers that you do during the year. They can also call the number on your Facebook business page. Perhaps they find you on Google, then visit your Twitter page before calling. Besides that if you have any idea on using the local directories that are used in local SEO companies, you can also submit your company to multiple sites as well.  That makes it almost impossible to measure if say for instance you are using several phone numbers of gimmicks of that nature that were used in the past.  At Falcon Consulting & Marketing, we have be asked many times by our clients how to measure their return on investment (ROI).  Below is some ways we believe work best:

1.. Train your sales team to ask every new prospective customer how they heard of you before you can schedule an appointment. This allows you to track their ability to convert. It also can show you what is working for you and what is not. For instance, if you run a mailer and get 15 new customers scheduled from it but only 2 show, you may need to evaluate whether the design of your mailer is sufficient or in the alternative whether you are investment your money in the right technique.

2. You should have an employee or several in place that is able to analyze you referral sources. Break down each referral source by month and put the number of new customers from that source.

3. Analyze your advertising budget constantly.  You should consider how much it cost per advertising vehicle per month by how many customers you are gaining by it.  For instance, if you are paying $2,400.00 per month on your Pay Per Click (PPC)  and Search Engine Optimization (SEO) campaigns and retaining 12 new projects then the average would be $200 per new job.  Compare it to say your mailer campaign which can cost say $450 per customer.  You also need to take into account what the value is of the contract you will sign with the client.  If the six contracts has you gain $60,000 in revenue then you are only gaining only $50,000 on the mailers then that should be taken into consideration as well.  It is important to constantly do this as your techniques will need to adapt to current conditions.  You have to adapt to the times when it comes to advertising like anything else in business.  These numbers are crucial in determining where to place your marketing budget. Also as your marketing strategies grow, so will your ROI if you are doing things right if you are vigilant about it.

If you are interested in maximizing on your ROI and want someone to monitor it for you, Falcon Consulting & Marketing will be able to assist you with all your consulting needs.  We are a full service digital marketing agency located in New York City assisting small and medium sized businesses one client at a time.

https://falconconsultingandmarketing.com/measuring-return-investment-roi-home-improvement-marketing/

Visit us at www.falconconsultingandmarketing.com

Starting a Business in New York? Here is What You Need to Do

We here at Falcon Consulting & Marketing primarily achieve success for our clients by maximizing their advertising dollars by implementing strategies to increase their Return on Investment (ROI).  Before you are able to get to that point in the game, one must actually open up a company.  Opening up a company is a painless experience if you know what you are doing.  Also, with a little forethought, it can set you up for any potential litigation or bad-will in the future.  Being an entrepreneur is a wonderful thing for many.  You get to set you own hours and can guide your future the way you would want to.   It is an exciting experience and we have worked with many individuals that have deciding to leave their secured job to the small business life.

Here is what we believe start-up companies should do when they are ready to start their business:

Choose what type of business structure you want to be:

In New York, your choices are: sole proprietor, partnership, corporation (C corporation or S corporation) or limited liability company (LLC).  You should speak with a CPA (certified public accountant) to see what structure is the best for your tax situation and speak with an attorney to discuss various structure options.  There are costs associated with choosing an LLC that goes above and beyond the Corporation and other entities.  Also, you should look into a structure that is flexible as your business grows. For example, if you hope to attract investors,  an LLC  or corporation might be the better business entity. If you are opening up a not for profit organization 501(c)(3), there are more rules involves and that would include the purpose of your organization.

Everything should be done via  a written agreement  and signed by the business partners.  You are working with other people that even though you might have a great relationship with someone now, you never know whether there will be a misunderstanding in the future that can jeopardize your capital investment and salary.  Also an agreement should set forth what everyone is responsible for and how you can terminate or opt out of the agreement.  With business, it is always better to be safe than sorry.

Choose a name for your business

Corporations must contain the word “corporation”, “incorporated” or “limited”, or an abbreviation of one of such words.  Also, the name of the corporation cannot be the same as any other New York corporation, limited liability company or limited partnership.  If it is even similar to another name, the State will not allow you to pick the name and you will have to search again. The resource that works very well New York Corporation Database.  You can find it online via the Department of State website.  It is very easy to use and you will get an idea pretty quickly on what names are out there to use.

Apply for a Tax Identification Number with the IRS

Here is the link to the IRS’ How to Apply for an EIN (with separate instructions for Corporations, International Businesses, Partnerships, and Small Business/Self-Employed).  Your applying by telephone is sometimes easier than via the online method.

Open up a bank account

Once you have your federal tax ID, you should open bank account(s) in the name of the business.   Generally the bank will need to see your legal business formation documents.  You should include your corporate by-laws which indicates who has authority to act on behalf of your corporation.

Get the necessary permits to run your business

It is important to know whether you can conduct business in New York without a permit or license.  You should contact the Department of State to see whether you need a permit to work in your area before you start anything.  You should be familiar with this before expending money on incorporating your business.

Once you have done all of these steps then you are ready to be your own boss.  If you have any questions or need assistance please contact Falcon Consulting & Marketing.  We are a New York City based digital marketing agency that has helped small businesses one client at a time.

https://falconconsultingandmarketing.com/starting-a-business-in-new-york-here-is-what-you-need-to-do/

Visit us at www.falconconsultingandmarketing.com

Online Marketing for the Home Improvement Contractor in NYC

It has become increasingly obvious over the last few years the importance of a strong online presence in the home improvement industry in New York City. Traditionally, home improvement marketing was mainly done via offline forms advertising such as local newspapers, radio, postcards and other mailings. Unfortunately, these traditional methods are not as attractive because customers have become more internet savvy and looks for reviews and services online via their smartphone device or laptop. Customers are now researching even the smallest purchases, things as simple as fixing a clogged drain online.  Contractors or should I say savvy contractors are turning to online forms of marketing to attract their clients.

With so much information at their fingertips and so many competitors, successful Contractors in New York City are focusing more than ever on the digital needs of their customers. Gone are the days of simply picking up the phone and inquiring about a specific product or service. Consumers are turning to the Internet, specifically Google, to research your company before even making the decision to add you to the list of possible candidates. It is said that most people are approximately 80% through their sales funnel before they initiate first contact, proving again the need for a strong online presence.

Here are some simple tips that contractors can do to increase their online visibility.

Make sure that your website is attractive for the consumer. Make simple elements like call extensions and phone numbers visible and easy to access on your website. Don’t make your clients hunt for the information they are looking for. Adding strong calls to actions like a ‘request a quote’ from on every page of your website will undoubtedly help secure more online leads.

2)Ask and post positive reviews on your website. Showcase the positive! Do I really need to elaborate!

3)Use local directories to showcase your website and listing. Most homeowners will want to do business with local companies who understand the local market. Submitting to local directories will exponentially increase your chances of being found online.

4)Hire a professional! Hiring a professional to handle your online marketing strategies is the fastest and easiest way for you to get results with a positive return on your investment (ROI). The professionals at Falcon Consulting & Marketing will insure that your online marketing efforts are met.

For more information on how to market your New York City based Contracting business online, email us at sales@falconconsultingandmarketing.com or call at 855-445-9530.  We are a digital marketing agency located in New York City helping businesses one client at a time.

https://falconconsultingandmarketing.com/online-marketing-for-the-home-improvement-contractor-in-nyc/

Visit us at www.falconconsultingandmarketing.com