7 Content Marketing Tips for Your Blog

Over the years we at Falcon Consulting & Marketing have been able to work with many small and medium sized businesses developing and nurturing their online marketing.  Besides developing the website, one of the more important aspects is writing kick-ass content that will engage your audience and be precise enough to be picked up by the search engines so your website can be ranking higher in the search engine optimization (SEO) phase of your marketing journey.   Content marketing as some would call it has become a very important aspect of the marketing strategy.   Through trial and error we have decided there are a few things that are absolutely necessary for you to do in order to eventually drive the traffic that you want to your website and eventually increase leads and sales.  Below are 7 tips that we believe are vital in writing website content:

1.  Do not under any circumstances plagiarize someone else’s work. Eventually, copying content from other sites will get you penalized with the search engines.  Try your best to spend time gathering your thoughts, researching material and write your own content.
2. When you are writing your material, do not make it too technical.  Using technical complex terms may seem appropriate depending on your particular business but most people have difficulties handling longer prose.  Try to keep the language simple and understandable to the layman.
3. I know this might sound like a high school tip, but try to use an outline of your thoughts before starting to write out your article.  The reason this will be important is you will be able to get organized and believe it or not by being organized your thoughts become clearer and many more ideas come into fruition.
4. At all costs, try not to overpromote your brand when writing your article.  The purpose of the content should be to inform your audience of something that may be of quality interest to them.  By doing so you will eventually become a thought leader in your field of business.  We understand that the purpose of the website is to promote your business but it shouldn’t be at the detriment of the reader.  Your audience will figure out what you are doing pretty quickly and you will lose that potential customer forever.  Provide them with informative content and they will appreciate you and come back whenever you have something new to offer.
5. The length of the article is important. If the article takes too long to get to the point, then the reader is likely to stop move on. Getting your article to be appreciated and insightful for your readers is a tall task for anyone and ruin your chances by having your articles being too long. The best articles have a word count between 350 and 1100 words we have seen.
6. Keywords need to be incorporated somehow into your article.  You have to be crafty and it take some effort in the beginning to craft your articles in a manner that the keywords stand out.  The reasons why keywords need to be incorporated is for the search engines can rank your article.  Having keywords and phrase will refine searches and having rich articles with keywords planted are primary tools in having your website rank higher.
7. Try to be consistent with your writing.  Try to maintain and schedule when you are writing your content.  Say if your writing on Monday and Thursday, try to maintain that schedule.  That way your audience will begin to have your routine down pat and come back more often to see what you have new on your site.

Writing content can be a glorious task for the business owner.  It keeps you abreast in everything that is new and fresh in your field that you would like to communicate to your audience.  Doing so can make you an industry leader if you can maintain a consistent stream of writing.  The problem with most business owners is that they do not have the time to invest in the research, planning and execution of writing articles.  This is where a digital marketing agency can come into play.  Hiring a company that can maintain a schedule and doing all the requisite research for you to review can be accomplished.  A professional company can also have your articles drafted and posted consistently.  At Falcon Consulting & Marketing, we have specialists that will be able to meet your goals when to writing great content and having your website reach the top of the rankings.

Falcon Consulting & Marketing is a New York City based digital marketing agency assisting small businesses one client at a time.  They can be reached at sales@falconconsultingandmarketing.com or 855-445-9530.

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