Digital Marketing Agencies Increase Your Business Presence

Digital marketing agencies provides services such as SEO (search engine optimization) which helps to increase the amount of visitors to your Web site. This is done by obtaining high-ranking positions in the search results page of search engines. Small and medium sized businesses hire digital marketing agencies service to improve its Google, Bing and Yahoo search results and improve ranking in the listings.

Falcon Consulting & Marketing is a New York City based digital marketing agency that develops techniques, nurture your branding to increase search engine result pages (SERPs) and deliver the best Search Engine Optimization solutions.

A useful and effective content encourages visitors to link to your web pages and shows Google that your pages are interesting and useful.  Backlinks are an essential part in having your website rank with the search engines so we take our time in developing content.  Having more pages with great content will allow your page to rank at the top of the search listings.  It promotes authority pages and places it among the top of its ranking. So, the job of a digital marketing agency is to develop pages that become authority pages.

Experienced digital marketing agencies always start their job with research and analysis. The consultants knows that every client and business purpose is different.  It is also important to know that every niche industry is different and so is the need to work differently. Falcon Consulting & Marketing’s staff researches their client’s customer base, their online presence and then plan to work accordingly.

There are many intangibles in making a business succeed and it is the digital marketing agency’s job to determine what works and what does not for your business. One strategy may work very well with a client, but there is no guarantee that it will do the same with other clients.

Falcon Consulting & Marketing is a digital marketing agency in New York City that are experts who strive hard to solve problems associated with this and overcome challenges. A top notch digital marketing agency that performs SEO, PPC, reputation management and social media prepares and plan well in advance in order to avoid doing loads of work but never reaching the intended result.

Digital marketers that specialize in SEO work by identifying and researching keywords. This helps to recognize those which will produce the best results for the client once good rankings have been achieved. Keywords research is a prime tool used and is necessary in order to find the ideal keyword. They must be relevant to the client’s business, and must not being getting targeted heavily by competition.

Finding the right digital marketing agency is a tough choice for many businesses.  It is usually an expensive proposition that many are reluctant to dive into head first without knowing what is to be guaranteed.  Finding an agency that does the necessary due diligence on your behalf is a key way in know that you are on the right path in pick the right agency for you.

Falcon Consulting & Marketing is a New York City based digital marketing agency that assist small and medium sized businesses meet their marketing needs.  We have helps numerous companies achieve marketing success one client at a time.

https://falconconsultingandmarketing.com/digital-marketing-agencies-increase-business-presence/

Visit us at www.falconconsultingandmarketing.com

Yelp and Managing Your Business Reputation Online

Yelp is becoming a go to website when it comes to local reviews of businesses.  It is also becoming a key cog in the reputation management of your business.  Yelp if you are not familiar is a review site for specific locations that rates restaurants, bars, stores and other businesses. Consumers are now using Yelp desktop and Yelp mobile in order to make decisions to spend their money.  With nearly 149 million unique visitors each month, and 115 million reviews and growing, Yelp has now become a leader in reviews and it will continue to grow.  As such, it is important for the small business owner to take advantage of Yelp and try to stay on top of the current climate of your business there.

What is the gist of Yelp?

Yelp uses a 5-star rating system in which registered users can review businesses. Also, in order for your business to receive Yelp reviews your business must be first listed on the site.  Sit down for a couple of minutes and take the time to claim your listing.  Once you have claimed your business, you can put up your listing. There are plenty of features that you can add onto your listing.  It includes uploading your photos, add a detailed description, and make sure your business information is always up to date. Try to put up photos as the consumer loves to interact with the business online and once they are able to see your business from the inside, they are much more inclined to spend dollars with you.

Responding to Reviews and the Cautions of saying negative things about Customers

As soon as your listing is up, with your photos and profile description, you will now be able to communicate with the consumer and respond to their reviews.  You have two options when it comes to the response.  You can either respond publicly or privately.  Public comments are great when there are positive reviews.  It shows that you are aware of what customers are saying about your business and appreciate the feedback.  With respect to negative reviews, it is probably best to say little publicly and attempt to respond privately with concerns from former patrons of your establishment.  If you are inclined to respond to a negative review publicly you should try to communicate that you are aware of their problem and would immediately attempt to rectify the situation.  Also a response on a negative review should be done to clarify any inaccuracies to the comment.  Once again, this shows that you are very responsive to customer concerns.  Present and future customers will see your level of engagement and will appreciate it in the long run.  Public comments can be seen directly below the Yelper’s review, whereas private messages are sent only to the Yelper, like an email.

Stickers, Deals & Gift Certificates important to promoting yourself to future customers

Yelp stickers are great for promoting Yelp reviews without actually having to ask your customers to post their feedback. Yelp has two different stickers which you can display prominently and proudly on your door or window, “Find Us on Yelp” and “People Love Us on Yelp.”   “People Love Us on Yelp” is a sticker along with a letter of recommendation from Yelp’s founders. The stickers are sent out once a year to businesses that qualify based on their history and rating on Yelp.  A Deal is giving a discount or something free drink with a Yelp Check In. Both Deals and Gift Certificates are free to set up, and only cost a percentage of the sale if they are purchased.  Yelp does however collect payment from the purchaser and retains a share of the purchase (30% for deals, 10% for gift certificates). The remainder is paid to you each month.

Being proactive on your yelp account will save you money and headaches in the long run.  You will be able to combat negative reviews quickly and show your customers that their opinions are important to you.  If you have any questions about Yelp reviews or Reputation Management please feel free to contact Falcon Consulting & Marketing.  We are a New York City based digital marketing agency assisting small businesses one client at a time.

https://falconconsultingandmarketing.com/yelp-and-managing-your-business-reputation-online/

Visit us at www.falconconsultingandmarketing.com