Digital Marketing Agencies Increase Your Business Presence

Digital marketing agencies provides services such as SEO (search engine optimization) which helps to increase the amount of visitors to your Web site. This is done by obtaining high-ranking positions in the search results page of search engines. Small and medium sized businesses hire digital marketing agencies service to improve its Google, Bing and Yahoo search results and improve ranking in the listings.

Falcon Consulting & Marketing is a New York City based digital marketing agency that develops techniques, nurture your branding to increase search engine result pages (SERPs) and deliver the best Search Engine Optimization solutions.

A useful and effective content encourages visitors to link to your web pages and shows Google that your pages are interesting and useful.  Backlinks are an essential part in having your website rank with the search engines so we take our time in developing content.  Having more pages with great content will allow your page to rank at the top of the search listings.  It promotes authority pages and places it among the top of its ranking. So, the job of a digital marketing agency is to develop pages that become authority pages.

Experienced digital marketing agencies always start their job with research and analysis. The consultants knows that every client and business purpose is different.  It is also important to know that every niche industry is different and so is the need to work differently. Falcon Consulting & Marketing’s staff researches their client’s customer base, their online presence and then plan to work accordingly.

There are many intangibles in making a business succeed and it is the digital marketing agency’s job to determine what works and what does not for your business. One strategy may work very well with a client, but there is no guarantee that it will do the same with other clients.

Falcon Consulting & Marketing is a digital marketing agency in New York City that are experts who strive hard to solve problems associated with this and overcome challenges. A top notch digital marketing agency that performs SEO, PPC, reputation management and social media prepares and plan well in advance in order to avoid doing loads of work but never reaching the intended result.

Digital marketers that specialize in SEO work by identifying and researching keywords. This helps to recognize those which will produce the best results for the client once good rankings have been achieved. Keywords research is a prime tool used and is necessary in order to find the ideal keyword. They must be relevant to the client’s business, and must not being getting targeted heavily by competition.

Finding the right digital marketing agency is a tough choice for many businesses.  It is usually an expensive proposition that many are reluctant to dive into head first without knowing what is to be guaranteed.  Finding an agency that does the necessary due diligence on your behalf is a key way in know that you are on the right path in pick the right agency for you.

Falcon Consulting & Marketing is a New York City based digital marketing agency that assist small and medium sized businesses meet their marketing needs.  We have helps numerous companies achieve marketing success one client at a time.

https://falconconsultingandmarketing.com/digital-marketing-agencies-increase-business-presence/

Visit us at www.falconconsultingandmarketing.com

Google Image Search Introduces New Features

Google Image Search has launched several new features that would allow you to obtain similar items suggestions on mobile and the Android Search app. According to the Google Webmaster blog the new feature is designed to help searchers find other products which compliment the one they were initially searching for.

Upon the rollout of the feature, the suggestions support handbags, sunglasses, and shoes. Over the next few months Google will add support for other items.  The layout allows for price and availability as well.

In addition to the “similar item” suggestions, Google is also allowing you to find “style ideas” based on image searches that you have performed.  According to their release, “With style ideas, you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing.  Or if running gear is more your speed, no sweat-workout ensemble ideas are just a tap away”.

Google is expecting that the new features will streamline the shopping experience of their consumers.  This will allow Google to compete with Amazon in the future with respect to consumers searching for products in the future.

https://falconconsultingandmarketing.com/google-image-search-introduces-new-features/

Visit us at www.falconconsultingandmarketing.com

NYU Professor States That Amazon Searches Are More Important Than Google

As has been previously reported last year based on the State of Amazon study by Bloomreach, 55% of consumers start their product searches using Amazon.  The survey based on 2000 U.S. consumers also found the following:

• 90% of consumers will check Amazon even if they’ve found their product elsewhere. 78% of these shoppers do this ‘often’ or ‘always’.
• It works both ways though, with 70% checking products they’ve found on Amazon on other ecommerce sites.
• 50% of mobile shoppers try Amazon first, compared to search engines on 34% and other retailers on 16%.

According to CNBC, an NYU Professor stated that Amazon may now become a more important search engine than Google.  NYU Stern School of Business professor Scott Galloway elaborated that “Amazon is becoming all of retail” and believes that people will only shop on Amazon.  He further believes that it could lead to continued growth in the company’s ad business and would put them in the league of Facebook and Google.

This is all important for the small business owners who have a limited budget to invest in ad space in the future.  Clearly this should be an option that must be considered going further and seeking advice from an expert in digital marketing may be advantageous in getting ahead of your competition.

If you are in need of assistance with your digital marketing campaign, including PPC or SEO then Falcon Consulting & Marketing may be of assistance to you.  We are a digital marketing agency located in NYC assisting small and medium sized businesses one client at a time.

https://falconconsultingandmarketing.com/nyu-reinforces-notion-amazon-searches-important-google/

Visit us at www.falconconsultingandmarketing.com

What is the Fred Update and How Will It Affect Your Google Rankings?

In the beginning of March 2017, Google released a new algorithm update that has torn the SEO apart.  The new algorithm, which has been called Fred by Google has caused many rankings to drastically drop and have SEO practitioners to take heed of the changes being made by Google.  Some websites have seen 90% of their keywords drop several places in SERPs. The common trait among the websites are a low quality link profile.

From recent scuttlebutt it appears that the algorithm update has been affecting websites that are spammy in nature with low quality backlinks.  According to an article with Search Engine Roundtable, Google has indeed confirmed the Fred Update and has given some guidance as to how to recover from decline in your rankings.  John Mueller of Google responded to a question with reference to how to recover from the Fred Update.  The response was as follows:

“Essentially, if you are following the Google guidelines and you are doing things technically right, then that sounds to me like there might just be just quality issues with regards to your site. Things that you can improve overall when it comes to the quality of the site.

Which means there is no simple kind of answer, like there is no meta tag that would make your web site higher quality. It is just in general, you probably need to take a step back, get random people who are interested in that topic to review your site compared to other sites to kind of go through a survey to see what you can be doing better to improve the quality of your site overall. And ideally, don’t just like tweak things to kind of subtly improve the quality to see if you can get a little higher. Really take a stab at it and try to figure out what you can do to make a significant dent in the quality of the site overall.”

If your rankings have taken a hit from the Fred update, or you would like to avoid being hit with penalties from the new algorithm update then the experts at Falcon Consulting and Marketing can assist with your needs.  We will create quality content for your website that will comply with Google’s Webmaster Guidelines.  For more information about the Guidelines you can click here.

https://falconconsultingandmarketing.com/fred-update-will-affect-google-rankings/

Visit us at www.falconconsultingandmarketing.com

How To Take A Break From Your Website Without Losing Your Google Ranking

One of the biggest dilemmas SMBs have is taking time away from your website and worrying on whether your SERP rankings will drop as a result of it.  Face it, if you do not have full time employees dedicated to blogging you may take some days off from creating informative information for prospective customers.

Well the answer to this questions may have just been given by John Mueller who i a Webmaster Trends Analyst at Google.  In the Google Webmaster Central blog post, he breaks down how SEOs and webmasters can handle site outages or closures that last for a day or longer.

Mr. Mueller offers three separate options and solutions to them.  They are the following:

1.  Block the cart functionality from the site for users- If a site only needs to block users from buying things, the simplest approach is to disable that specific functionality. In most cases, shopping cart pages can either be blocked from crawling through the robots.txt file, or blocked from indexing with a robots meta tag.
2. Always show interstitial or pop up- Webmasters may want to take the whole site offline and offer a warning.  Using an interstitial or pop-up with an explanation of why the site is not accessible will not be penalized Google interstitial penalty.  The site should use a 503 HTTP result code to make sure that Google does not index the temporary content.
3. Switch whole website off- sometimes it may be necessary to turn off your website completely.  You should first use a 503 code indicating that the service is temporarily unavailable.  Thereafter the guidance given in the situation is the following:

1. Set your DNS TTL to a low time (such as five minutes) a few days in advance.
2. Change the DNS to the temporary server’s IP address.
3. Take your main server offline once all requests go to the temporary server.
4. … your server is now offline …
5. When ready, bring your main server online again.
6. Switch DNS back to the main server’s IP address.
7. Change the DNS TTL back to normal.

https://falconconsultingandmarketing.com/how-to-take-a-break-from-website-without-losing-your-rankings/

Visit us at www.falconconsultingandmarketing.com

New Google My Business Insights Allows Photos to be Compared to Competitors

Google My Business has recently  implemented a new metric to the insights section of the Google My Business dashboard. Now you can see how often people are comparing your photos in comparison to your competitors.  The change is documents in Google’s help center which you can review here.

Data can be differentiated by 3 separate time period.  You can view for the past 7 days, 30 days and finally by a 90 day period.  You can also find out how you performed on a specific day by pointing towards the specific date you are looking for.  As you can see the blue line represents your business photo views, and the red line represents views for businesses similar to you. It then gives you an analysis of how well you do in comparison to your closest competitors.

To get access to the Google My Business and in card view you would have to click on manage business and then at the top click on the insights tab. You would thereafter scroll down towards the photos section for insights.

Going forward, this will be another metric SEO professionals would take into consideration and monitor for their clients.  Further trials and testing will have to be performed in order to determine how to optimize small business photos in the future.

If you need help optimizing your photos, Falcon Consulting & Marketing can assist your business.  We are a digital marketing agency located in New York City assisting businesses one at a time.

https://falconconsultingandmarketing.com/new-google-business-insights-allows-photos-compared-competitors/

Visit us at www.falconconsultingandmarketing.com

What is the Correct Amount of Times to Post on Social Media?

Many businesses decide early on that they want to develop their brand by themselves and want to post as much as possible online via social media.   Also, most are aware that your social media presence affects your ongoing SEO campaigns.   The ability to post at the right time and the frequency is important.  If you post too much, you may agitate some of your followers and you might lose them as a follower.  If you post sparingly, followers might believe that you are not engaged to your customers drawing a direct correlation from your posting frequency.

Every social media platform is different and are should be handled accordingly.  One of the main focus of your postings should be to anticipate what your followers are looking for and post pursuant to that guideline.  With all that said, here is what we at Falcon Consulting & Marketinghave come up with the optimal amount of posts per day via several different social media platforms.:

Frequency of Facebook posts:  6- 10 times per week

Best Time: You should at least post once per day.  If you do not have the capability to do so or your business is of a technical nature than you should post at least twice per week.  The most advantageous days to post are Thursdays and Fridays between 1-3 p.m.

Frequency of Twitter tweets:  2-4 times per day

Best Time: From our research it appears that 2-4 times per day works the best for most companies.  It is always best to attempt to tweet at least once per day to show your audience that you are engaged if you do not have the time to invest in long thoughtful tweets during the day.  The most beneficial time to tweet like in Facebook is between 1-3 p.m.

Frequency of Instagram Posts: Once per day is sufficient

Best Time: We have found that once per day is sufficient in Instagram.  The only difference is the best time period to post is between 3-6 p.m.

Frequency of Pinterest Pins: 6-10 pins per day

Best Time: Some of our clients love Pinterest.  Enough that they pin 20-30 posts per day.  Although it is great to show the engage it is certainly not necessary.  Pins of between 6-10 per day we find to be the sweet spot.  The best period to post is between 5-10 p.m.

Here at Falcon Consulting & Marketing, we have come to these conclusions through trial and error with many businesses we have worked with over the years.  We have found that certain businesses need customization in their social media engagement more than others as well.  If you need help with your social media engagement and are looking to build your brand online we can help.  We are a NYC based digital marketing agency that assists businesses one at a time.  Contact us at 855-445-9530 for a free consultation.

http://falconconsultingandmarketing.com/efficient-number-times-post-social-media/

Visit us at www.falconconsultingandmarketing.com