Amazon.com has indicated that small businesses and entrepreneurs sold 40 million items during Amazon’s Prime Day event which lasts 30 hours. According to their release “small businesses and entrepreneurs offered deals on everything from apparel to toys, electronics, household goods, and handmade items, with many experiencing their largest sales day ever.” Sales for small businesses grew by 60% year to year according to Amazon as well.
Amazon initially launched Prime Day in 2015. The promotion is one wherein Amazon and many of the retailers operating on its site offer discounts exclusively to members of the company’s $99 a year Prime loyalty program.
Amazon sales surpassed both Black Friday and Cyber Monday with reference to the volume of sales. Industry analysts believe it is partly because Amazon extended the sale to 30 hours allowing more time for customers to shop and find deals. Also, Prime Day was opened up to more regions than previous Prime Days as their release indicates that 13 countries took part.
It should be noted that the best selling item during the Prime Day event was the Echo Dot. According to Amazon not only was the Echo Dot the best selling device during the vent but also the best-selling product from any manufacturer in any category across Amazon globally.
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