Wednesday, July 19, 2017

Google Home Service Ads Increase Number of Categories and Locales

Google Home Service ads, which allows businesses to advertise their business on Google and receive service requests directly from potential customers is expanding to new locations as well adding additional service categories for customers looking for service providers.  Google released the update in their small business blog.  For those unfamiliar with the service, when you run a Home Service ad, it will appear at the top of a Google Search results page when people search for the services you offer in your area. Potential customers have the ability to either call you or send you a message request by clicking on your ad.  You’ll get an email and notification from the Home Service ads mobile app when someone is interested in your service. You can then choose to accept, decline, or ask for more information about the lead.
Factors that affect your ranking include your proximity to potential customers’ locations, your review score, the number of review scores you receive, your responsiveness to consumer inquiries and requests, your business hours, and whether or whether there have been complaints with Google.
In order to become a Home Service provider, you must pass an extensive screening process.  Because of the strict qualifying criteria, there is a level of trust and prestige by becoming a provider.  The service has now been expanded and will be available in the San Francisco Bay Area, Sacramento, Stockton, San Diego, Los Angeles, and Philadelphia.  Additionally there are new categories and services for customers under the product.  They are as follows:
  • Plumber
  • House Cleaner
  • Locksmith
  • Handyman
  • Contractor
  • Electrician
  • General Contractor
  • Painter
  • Garage Door Pro
  • Heating, Ventilation and Air Conditioning (HVAC)
  • Roadside assistance service
  • Auto glass service
To become a Home Service Provider you can click here.  As the product becomes more successful, we expect it to expand further into the Northeast and into the New York City region.

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