Google Ranked as Best Global Brand According To New Report

BrandZ which is the world’s largest brand equity database holding data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands has released their annual list of Top 100 Global Brands.  According to the report, Google has topped the list for the second year in a row beating out Apple which held the top spot for 5 consecutive years prior.  You can read the report here.  Besides Apple, Google has beat out perennial competitors such as Microsoft, Amazon and McDonalds.  The value of Google has also increased with their estimates calculating the worth of the company to be $245,581 billion.

The impact that a brand has on future purchases or the perception about a product is what is considered brand equity.  The word equity indicates that an asset has been procured. In brand equity, the asset is intangible and is measured in terms of the value attributed by a consumer or potential consumer to the product or service. Brand equity is thus overall transferred into consumer goodwill and propensity to prefer or buy a branded product or service.

In determining the worth of your brand, you should determine whether national sales are going up and at what rate.  The size of the business, how much growth there is for it, and composition of your market also affects your overall worth.

According to a report by Search Engine Journal:

“Google’s growth could perhaps be attributed to greater interest in the company’s products and services. Over the past year Google has doubled down on its self-driving car project, introduced a virtual assistant, and released critically acclaimed consumer products with Google Home and the Pixel phone.”

If you are interested in growing your overall brand, you should consider using a digital marketing agency to assist you with your goals.  At Falcon Consulting & Marketing we have helped many companies assess their overall brand and increase exposure and brand equity.

Falcon Consulting & Marketing is a digital marketing agency headquartered in New York City.  We assist small and medium sized businesses one client at a time.

https://falconconsultingandmarketing.com/google-ranked-as-best-global-brand/