The competition in the healthcare industry is competitive. In order to be in the game with attaining new patients and maintaining communication with existing ones, physicians are now relying on digital marketing companies to assist with their marketing. The problem is there are way too many marketers out there sending out unsolicited e-mails and phone calls to medical practices throughout the New York City region as well as nationally. This has created a souring effect where decision-makers are reluctant to speak with SEO consultants. Furthermore, this chilling effect leads to businesses making mistakes in hiring the correct SEO company.
Let’s face it, SEO is changing all the time, but having a focused SEO plan should remain a top priority for health care providers. Search engine optimization is for many businesses the magic bullet that turns that can turn a struggling practice into a powerhouse. Having a strategy that enables you from being an unknown to a thought leader in the online universe should be a priority. So how do you go about finding the right SEO agency for your type of practice? Here are a few things you should consider:
Digital marketing agencies can be as diversified as their clientele. Some specialize and they believe that serves them best as they can narrow their knowledge and use less resources doing so. For instance, some agencies just work with attorneys, home improvement contractors and dentists. Others take in all comers initally and cater their business accordingly. This means that agencies may start with working with all industries but vary it according to the types of businesses they have acquired as clients. For example, at Falcon Consulting & Marketing we have catered our business towards working with small and medium sized businesses. Some agencies work on only a specific area of SEO. Such as content marketing, link-building or PPC. At the end of the day, it really depends on what you are looking for in an agency.
Realistically what is the determining factors are what your business can afford with respect to online marketing as well as what you are looking to accomplish for you business. For instance, you might want to get new patients quickly but you are not doing your paid advertising campaigns correctly. It might be another instance where you are looking for more publicity in a highly specialized industry that may need investors in the future. For the first company, you might want to look for a PPC company that has knowledge of your practice. In the latter instance, you will be looking for an SEO specialist who can create content that will cater to your specific instructions leading to your end goals.
At the end of the day finding the correct SEO company takes more than taking the work of the person cold-calling your practice. It should involve an aggressive position on your end with respect to making sure that the company you decide on is the right fit for you. Picking your agency should involve multiple meetings where both parties should lay out their realistic expectations and commitments in achieving set goals. The key is to make sure there is a synergy between both parties and everyone understands your needs and whether the company you decide on is willing to put in the work according to what you have both agreed should be realistic goals. Your SEO company should also fit well with your company culture and you should always feel pride in your choice of provider.
Call Us at Falcon Consulting & Marketing – A New York City SEO Services Company
Are you looking for a SEO company in the New York City region? We suggest you give us a call at Falcon Consulting & Marketing. As suggested in above we would like to go discuss with you whether we are the right fit for you practice. We have worked with many industries and our track record is second to none. Call us at 516-350-9531 for a free consultation. We would love to see what we can do for you.
